The sense of fashion is changing and developing. Every year different trends emerge. But fashion is no longer shaped by the the big fashion houses, real people in life are shaping it. As a brand that follows the trends closely, we prepare collections for our customers that will reveal their style while making them feel special. Fashion is My Choice, I choose the trendy products and wear them.

 

LC Waikiki accomplished a first of its kind in Turkey 

This competion was based on mentioning the influencer in which the competitor wants to take part with her combinations that made with LC Waikiki products on Instagram, a first of its kind in Turkey.

For the competition of Fashion is Your Choice which took place between 21st July and 17th September; we brought together the leading names of this business and fashion followers. Fashion is Your Choice competition, where four influencers such as Beliz Şen, Billur Saatçi, Simla Canpolat and Zeynep Göçtürk took part as the team leader, started with an introductory film featuring our advertisement face İrem Helvacıoğlu.

 

In the first stage of the competition, for two weeks, fashion lovers shared their most creative LC Waikiki combinations with Instagram's #modaseninsecimin hashtag and tried to join to the team of one of the four influencers. Each influencer formed his team by selecting 5 people from the applicants who selected her.

 

A total of 3 thousand combinations  applied to the competition in a such a  short time like 2 weeks. In order to participate, we only requested from our competitors to create their combinations with LC Waikiki clothes only.

After the Influencers chose their competitors, the teams went to one of the cities  such as Adana, Ankara, Izmir and Samsun as teams to prepare the second combinations in which they will present to the jury.

 

At the second stage of the competition, influencers and semi-finalists were to be evaluated by Nagore Toribio (CEO of The Crew Studio), Ece Sükan (Famous Turkish Model), Deniz Aktürk Erdem (LC Waikiki CMO), Pelin Erkıralp (LC Waikiki AGM for Marketing), Yeşim Bağrışen (LC Waikiki Fashion Consultant), Erdinç Karataş (WGSN Account Manager).

The jury evaluated the combinationS of 19 people in the semi-final and selected four competitors as one from each team as finalists.

 

Esra Ünsal, Oya Çiftçi, İlayda Bican and Ceren Kaya, chosen by the jury, competed in modaseninsecimin.com for the last time in public voting between 4th-12th of September for the grand prize. When we look at the popular vote, again in a very short time, over 30 thousand votes were received. The winner of this vote was Ilayda Bican from Beliz Şen's team, who received most of the votes.